We help world-leading businesses, startups and nonprofits articulate their visions, frame key missions and claim the space where their brands create value. And we communicate these messages to customers, employees, investors, and partners.


The Windows Commercial team wanted to tell a better story

Microsoft’s Windows Commercial team was looking to tell a more powerful story to small and medium sized businesses. We developed the new tagline and updated brand pillars for Windows 10 Pro, and rewrote the Windows Commercial Storybook, the authoritative resource and creative bible for Windows 10 Pro OEM hardware and marketing partners.


Steelcase needed to differentiate its premium Coalesse brand

Coalesse is Steelcase's premium design brand. A clear voice is one of the most powerful assets a brand can have. Coalesse's voice orients it within the Steelcase family of brands and the workplace industry at large. We provide ongoing strategy and stewardship of the company’s brand communications, spanning from designing the messaging architecture and varied brand campaigns, to conceptualizing and authoring important editorial content across multiple channels.


Proprio wanted to show the world a new way to see

Proprio is using computer vision and AI to reinvent the way surgery is done. One of the challenges with truly ground-breaking technology is that you need to explain both how it works and how it will change the world. We delivered the new enterprise a comprehensive brand strategy including key messaging, web copy and the company story for investors and institutional partners. 

Intentional Futures

iF called on us for an outside perspective

Intentional Futures is an innovation studio that works visionary leaders to solve hard problems that matter. We've been friends and collaborators for decades. During a recent period of reorganization and growth, the founders asked us to help them see their company with fresh eyes. We conducted extensive research, delivered key messaging, and helped iF evolve its brand direction.

Girl Rising

Girl Rising needed to redefine its mission  

Girl Rising is a celebrated documentary film and education group focused on global change through girls' education and empowerment. We conducted a concentrated branding and communications exercise at the time of this celebrated documentary film group’s transition to non-profit status as a social advocacy organization. We closely interviewed key team and board members in order to build consensus about the path of growth ahead, then created new brand narratives to bring clarity to Girl Rising’s mission.

Visual Comfort & Co.

Visual Comfort wanted an editorial direction to communicate its new brand story

Leading American lighting company Visual Comfort recently underwent an expansion from a high-end designer brand into a merged family of legacy brands for every tier of the market. After many years of creating signature market communications for the original company, we’ve added to our scope the development of a series of videos and other media introducing the new parent company and its varied brands, to be released in 2020.  


Steelcase needed to relaunch the Turnstone brand

Turnstone is the starter design brand of legendary furniture company Steelcase. Turnstone found itself in need of a brand refresh to face a changing workplace-lifestyle market. We came in to write a new brand story and stayed to help redefine Turnstone’s approach to its audience. We then developed these narratives into a series of brand campaigns, with assets including research,rubrics and a range of editorial and video communications.   

A large family foundation

The foundation was looking for ideas to support their mission with data

One of the world's most influential family foundations wanted help re-thinking the role of digital communications, data and collaboration in the future of philanthropy. We partnered with Intentional Futures to synthesize inputs from a range of  sources and internal stakeholders.

Working together with cross-company teams for intrapreneurial envisioning is a great way to build energy while generating creative (and testable) value propositions.


Skype needed new insight, positioning and partnerships at a pivotal point in its evolution

Microsoft brought us in to help illuminate the soul of Skype, one of the most iconic brands in the world of technology.   We worked with their team to develop a story that would bring Skype into a new era while also developing a partnerships strategy to bring other brands into Skype. As part of this project, we also rewrote all consumer-facing copy to bring both loyal and lapsed fans along on the journey.